Welcome to Softy® – Premium Clothing Brand in Pakistan

Founded in 1969, Softy® has been an integral and reputable part of the clothing industry in Pakistan. Softy (knitwear) has always been and is still leading the industry in the production and availability of quality apparel, focusing on style, comfort, and durability of the product offered. Our apparel range is designed to capture the various needs of modern active lifestyles, and in so doing, Softy® was the first to manufacture and offer customers the modern-day active garments including vests, briefs, boxers, shorts, and warmers.

Our Mission

Softy‘s mission is to provide clothing of the highest quality without sacrificing satisfaction. We implement quality control measures aligned with international standards in conjunction with understanding our customers’ needs, and staying ahead of fashion trends.

All of our products, whether it’s a comfy brief, stylish boxer shorts, a soft winter vest, or warm cozy warmers, demonstrate our commitment, excellence, and attention to detail.

Our Facilities

Our modern manufacturing and distribution capabilities developed in Faisalabad over 6 decades allow us to service our customers in Pakistan efficiently. This infrastructure enables us to sustain our quality while meeting customer demand for premium apparel, for example, vests, briefs, boxers/shorts, and warmers.

Why Choose Softy?

• Premium Quality: We use only the finest materials to ensure comfort, durability, and style.
• Wide Range: From vests and briefs to boxer/shorts and warmers, we cater to all your clothing needs.
• Customer-Centric: Our focus is always on understanding and exceeding customer expectations.
• Trusted Brand: Nearly 6 decades of excellence in the Pakistani market.

Join the Softy Family

Thank you for visiting Softy®. We are dedicated to providing stylish, comfortable, and high-quality clothing for the whole family. Explore our collection of vests, briefs, boxer/shorts, and warmers and experience the Softy difference today.